Fortron, a technology-based company located in Campo Mourão, has signed a strategic partnership of national scope with the multinational Climate FieldView, a subsidiary of the renowned company Bayer. This union promises to revolutionize digital agriculture in Brazil and, at the same time, honor Campo Mourão as a technological innovation hub in agribusiness.

Dedicated to research and development of technologies for agriculture, Fortron will leverage its operations through this partnership, significantly expanding its reach. Its developed products will be commercialized and distributed throughout the national territory through Climate FieldView sales channels, including the F-15 Population Monitor and the ISOBUS ECU (module for ISOBUS screens), both standing out as advanced solutions in digital agriculture.

"The partnership represents a unique moment for Fortron and for Campo Mourão. We are enthusiastic about taking our digital agriculture solutions to all of Brazil through Climate FieldView. Our mission has always been to develop innovative technologies that bring real benefits to farmers. This partnership will allow us to reach an even larger audience, and with the integration of Fortron products into the Climate FieldView ecosystem throughout Brazil, farmers will now be able to access a complete set of digital agriculture solutions, providing valuable insights for smart crop management, contributing to the growth of Fortron and agribusiness in our country," emphasized Fortron's founding partner, Alesandro Freire Zagui.

Zagui highlights that digital agriculture is a growing trend in agribusiness, bringing a new paradigm of productivity and efficiency to the field. This technological approach uses data from Seed Sensors , Spraying , and Harvesting, interpolated with GPS data, Telemetry, and even Artificial Intelligence to collect accurate information about climate, soil, and plant development, allowing farmers to make more grounded decisions and optimize their agricultural practices. He added that with the integration of Fortron products into the Climate FieldView ecosystem, farmers throughout Brazil will now be able to access a complete set of digital agriculture solutions, providing valuable insights for smart crop management.

Within this context, monitoring with ISOBUS technology stands out, presenting itself as an essential tool for digital agriculture. This communication standard allows the interconnection of different agricultural devices on a single screen, simplifying equipment control and management, which results in increased operational efficiency in agricultural activities.

"The analysis of agricultural data provided by Climate FieldView will allow farmers to identify possible yield-limiting factors in their crops, empowering them to implement more efficient strategies to increase productivity and sustainability," he informed.

Article published in Jornal Tribuna do Interior on August 23, 2023.